The Client
Wander Your Way provides customized European travel planning and group tours for travelers who are looking for authentic experiences, off the beaten path.
Services
OnWard Day
Social media audit
Social media strategy
The Opportunity
Despite maintaining a consistent presence on social media, Wander Your Way was seeing minimal engagement with its content. The brand was also seeking to integrate and promote a new offering: guided group tours.
The Solution
Leveraging an OnWard Day, Olivia reviewed social media and website analytics to identify audience trends and content opportunities. Incorporating tourism industry best practices and insights, Olivia then developed a social media strategy tailored to Wander Your Way and its tourism audiences.
The Results
From the OnWard Day, Wander Your Way received a social media audit, custom Facebook and Instagram strategy, and Meta advertising recommendations to promote group tours.
The new social media strategy empowered the tourism organization to hire social media support to successfully implement best practices to increase engagement.
Testimonial
In just 24 hours, Oliva provided a strategy
“Olivia is a definite expert when it comes to digital marketing. She was able to look at what I had been doing, analyze the data, see what was working and what wasn’t, and ask the right questions. Then, in just 24 hours, she provided a strategy based on all that information. A strategy that is in line with my business, that is realistic, and that is totally doable. Thanks so much, Olivia!”
