State tourism conferences are a fantastic way to connect with destination marketers, share ideas and challenges, identify opportunities to partner with your state tourism board, and fill up your marketing toolkit with new strategies and inspiration. This year’s Visit NC Tourism Conference brought North Carolina destinations, partners, and thought leaders together in Greenville, NC. Keynotes, …
Presidential election years in the United States aren’t just painful to watch as viewers, they’re also taxing on travel advertisers and place marketers. Every four years in the U.S., around a presidential election, marketers experience higher advertising costs meaning a decrease in impressions and an increased cost per conversion. This year, political ads are projected …
Social media advertising is one of my favorite topics to discuss. It’s relatively easy to start a campaign, they can be highly effective channels, and people are seeing ads in places where they’re spending the majority of their digital time. Recently I presented the Top Social Media Advertising Trends in Tourism and Travel at the …
In an ever-changing industry, the Colorado Governor’s Tourism Conference (GovCon) helps inspire and inform tourism professionals and industry leaders. As a Colorado Tourism Office social media strategy subject matter expert, I was excited to attend the 2023 event in Fort Collins, Colorado. My three days were filled with networking, notes, and exploring Fort Collins’s beautiful …
Saturday, April 1, 2023, marked my three-year freelanciversary. After more than 15 years of working full-time for agencies and brands, it’s been a joy living out my dream of being a digital marketing consultant for travel destinations and tourism partners. When I’m not managing digital advertising campaigns and developing social media strategies, I’m daydreaming about …
As a new resident of North Carolina and a digital marketing consultant for travel destinations and tourism partners, I was excited to see that Visit NC was hosting its annual Tourism Conference at the Omni Grove Park Inn, located practically in my backyard. Conferences can be a source of knowledge, community and inspiration – reasons …
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