How to Optimize Your Advertising During an Election Year
Presidential election years in the United States aren’t just painful to watch as viewers, they’re also taxing on travel advertisers and place…
Top 5 Social Media Advertising Questions Answered
Social media advertising is one of my favorite topics to discuss. It’s relatively easy to start a campaign, they can be highly…
Paid Digital Advertising Strategy | Social Media Strategy | Tourism Marketing | Travel Advertising | Travel Marketing
The Top 3 Questions My Tourism Marketing Clients Ask
Saturday, April 1, 2023, marked my three-year freelanciversary. After more than 15 years of working full-time for agencies and brands, it’s been…
The Best Way to Boost a Facebook Post
Want to correctly boost a Facebook post? Here are 4 key things to consider, including why you should never boost from the Facebook page.
Holiday 2021 Travel Trends
Holiday travel plans are in full swing. Optimize your travel marketing strategy and reach potential travelers with these 3 holiday 2021 travel trends.
Google Ads: 5 Top of the Funnel Keyword Ideas for Travel & Tourism Industry
Start incorporating a top of the funnel Google Ads strategy with these five keyword suggestions for the travel and tourism industry.
The 4 Stages of a Traveler’s Customer Journey
From awareness to advocacy, here are the four stages of the marketing customer journey for travelers. Learn which digital ads can help support your audience.