The Client
Located 20 minutes north of Denver and 35 minutes from the mountains, Arvada, Colorado, is a unique destination offering a charming, pedestrian-friendly Olde Town city center with a variety of local restaurants and shopping.
With just a nine-mile light rail ride from Denver, visitors can stay in Arvada to enjoy an urban lifestyle or jump on I-70 to access the Rocky Mountains with ease.
Services
- OnWard Day
- Digital advertising strategy
- Landing page content development
- Copywriting
- OnWard ½ Day
- Digital advertising reporting
The Opportunity
Though familiar to Denver’s Front Range residents, Arvada isn’t widely seen as a must-visit destination. Meanwhile, most Denver visitors don’t realize how close and easy it is to experience Arvada – or why it’s worth the trip.
The Solution
To increase awareness of Arvada as a day-trip destination, Visit Arvada created a summer guide, a dedicated landing page, and an email series. They then worked with OnWard Digital Media to leverage OnWard Days to develop an advertising strategy and creatives to effectively reach target audiences.
The strategy included identifying audiences, crafting relevant messaging, targeting, and tracking to successfully reach and engage potential visitors and to measure the campaign’s success.
The Results
Digital ads were seen more than 2 million times across Meta, display, and native ad placements. The campaign attributed more than 14,500 website sessions and 4,500 summer guide downloads.
Testimonial
“My OnWard Day experience was incredible! Olivia ensured there were no surprises with agreed-upon images/copy/CTA’s all ready to go. It was a day to see everything come to life. I appreciated her consistent updates throughout the day and the wrap-up call at the end. She was prepared, organized, and ready to go – all per her usual. I would definitely participate in another one.”
Jean Gordon
/
Executive Director, Visit Arvada
★ ★ ★ ★ ★
