The Client
Based in Bozeman, Montana, Oboz designs footwear for any adventure. They’re passionate about the great outdoors, our environment and designing high-quality hiking boots.
Services
Pinterest audit
Pinterest strategy
Pinterest profile refresh
Content development
The Opportunity
After launching a new site with eCommerce integration, Oboz wanted to update and optimize their Pinterest presence, a social media platform ideal for a retail audience, where 90% of Pinners are using the platform to make a purchase decision.
The Solution
After reviewing Pinterest analytics, audience, website traffic, outdoor industry trends and competitors, we developed a redesigned Pinterest board structure, new pin creatives and a go-forward Pinterest strategy to help inspire their audience when planning for their next adventure.
The Results
Within the first 30 days of optimizing their profile, boards and existing pin copy and posting newly designed pins, there was a 23,794% increase in pin impressions, a 3,566% increase in their engaged audience and a 1,675% in pin engagements MoM.
Olivia was professional, transparent, self sufficient, and promptly acclimated to the Oboz tone, brand identity, and community. She cultivated our Pinterest presence and set our team up for success as we continue to grow into this space.
Abigail Cook, digital content specialist, Oboz
