The Client
Trying your hand at flower gardening can be challenging, especially for people who live in drier, western U.S. states. With Go West Gardener, you can experience a dream flower garden with helpful, approachable and cheeky coaching.
Services
Facebook advertising
Paid social media strategy
The Opportunity
After an initial lite launch in 2020, Go West Gardener wanted to officially launch in 2021. As a new brand they wanted to efficiently increase their awareness, website visits and ultimately grow email subscribers.
The Solution
Through Facebook advertising targeting, we were able to find new gardeners or people who were likely to want to garden, within key locations, while excluding avid gardeners. Leveraging website assets like blog posts, a flowerpot personality quiz, and virtual workshops, we were able to introduce Go West Gardener and inspire engagement.
Example Facebook Like Video Ad 
Example Facebook Quiz Ad
The Results
Through the advertising campaigns, Facebook followers increased by 667% and social media website sessions by 5,680% YoY. During the campaign period, we also saw downstream results from the Facebook advertising campaign including a 3,465% increase in overall website sessions YoY and a 723% increase in email subscribers.
“I feel very fortunate to have teamed up with OnWard Digital Media. Olivia brought a metrics-oriented approach to the project, which I appreciated and needed. She offered strategic suggestions to drive traffic, and she had a supportive and positive demeanor through the entire campaign. I look forward to partnering with OnWard Digital Media again.”
Ann Kendall, owner, go west gardener
